As I have been saying, in business, true success is about showing up fully aligned with your purpose and living your values. Success becomes a reflection of how clearly you understand your mission, how confidently you live it, and how certain you are in your direction. This is what creates a thriving business and a fulfilled life. Soulful prosperity.
At the heart of this is mastering the three C’s-Clarity, Confidence, and Certainty. These principles guide not just what you do, but who you show up as when you do it. When you embody these qualities, success flows naturally, because the world feels your alignment and authenticity.
1. Clarity: Knowing Who You Are and What You Stand For
Clarity is the foundation of everything. It’s about knowing who you are, what you stand for, and how your values shape the business you’re building. This kind of clarity allows you to make decisions with ease, lead with purpose, and stay aligned no matter what challenges come your way.
When I launched J.Philip Commercial Group and J.Philip Real Estate of Putnam County, I had a clear vision: I wanted to empower agents to become the best versions of themselves—professionally and personally. I was clear about the kind of company I wanted to lead, one where people were supported to grow in their careers and lives. That clarity shaped every aspect of the business and attracted people who resonated with the same values. It wasn’t just about success in sales—it was about building a business that felt meaningful and fulfilling for everyone involved.
How to Achieve Clarity:
- Define your vision: What is the big picture of what you want to create, the higher good, beyond just business success? Infuse your vision with purpose.
- Clarify your mission: How are you going to live that vision every day? This mission becomes the guiding principle for how you and your team operate.
- Know your values: Be clear on the values that are non-negotiable in your business. They will guide every decision you make and keep you aligned.
Clarity doesn’t just guide what you do—it guides who you are when you show up. And when you lead with clarity, your team, clients, and partners feel the energy of alignment, and the right opportunities naturally come your way.
2. Confidence: Embodying Your Purpose and Unique Value
Confidence is built on the foundation of clarity. It’s about knowing your worth and trusting that the work you do is aligned with your values and purpose. Confidence is about showing up authentically, trusting that when you lead with purpose, the right opportunities will unfold.
I realized that my confidence grew exponentially when I stopped trying to fit into industry molds and started embracing the unique culture I was creating. In my businesses, I didn’t want agents to feel like they were just there to close deals—I wanted them to feel like they were contributing to something bigger. As we all embodied that confidence, we started attracting clients and opportunities who resonated with our vision. The confidence became a collective energy that radiated outward from the entire team.
How to Build Confidence:
- Embrace your unique strengths: What makes you, your team, and your business unique? Confidence comes from owning your value and offering something that’s aligned with who you are.
- Stay aligned with your values: When your actions reflect your values, confidence follows. You’re no longer second-guessing or compromising—you’re showing up fully, knowing that your work matters.
- Take bold action: Confidence comes from stepping outside your comfort zone and trusting that your purpose will guide you. Bold moves lead to big growth.
- Be Impeccable: Know that no matter what you will follow through and so what it takes to keep your word and make things right.
Confidence isn’t about knowing everything—it’s about trusting in who you are and the value you bring. When you show up with that energy, people feel it. Confidence opens doors, creates trust, and strengthens relationships.
3. Certainty: Standing Firm in Your Vision and Values
Certainty is the quiet conviction that comes from being deeply aligned with your mission and values, trusting the path you’re on and knowing that, no matter the challenges, you’re moving in the right direction. Certainty allows you to weather storms with grace, because you’re grounded in something bigger than immediate outcomes.
Personal Story: There were moments in my business where external challenges could have caused us to lose focus. But I never wavered because I was certain about the type of business I wanted to create—a business built on empowerment, authenticity, and real growth. That certainty helped me and my team stay the course, even during difficult times. We knew we were building something bigger than ourselves, and that vision kept us strong and resilient.
How to Develop Certainty:
- Trust your intuition: Certainty comes from trusting your inner guidance. You don’t need to know all the details—trust that you’re on the right path.
- Reinforce your values: Certainty grows when your values are clear and non-negotiable. When you and your team are aligned on these values, decisions become easier.
- Practice resilience: Certainty doesn’t mean everything will always go smoothly. It means that, even in the face of challenges, you trust your mission and the direction you’re headed.
Certainty is what allows you to make decisions with confidence and clarity. When you stand firm in your values, you become unshakable, and that certainty is felt by everyone around you.
4. Leading with the Three C’s: Clarity, Confidence, and Certainty for the Entire Team
When you and your team embody Clarity, Confidence, and Certainty, it changes everything. These qualities shape how you show up. They create a culture of alignment, authenticity, and trust, and that energy is felt by everyone you interact with. When your business operates from this space, success follows naturally, because it’s grounded in a deeper purpose.
The success we built at J. Philip was a direct result of this kind of alignment. Our clarity of purpose, our confidence in our mission, and our certainty in what we were building created a culture that clients and agents wanted to be a part building a business that felt aligned with who we were and what we stood for. That’s what attracted the right opportunities and led to lasting success.
Conclusion: Who You Are Matters More Than What You Do
At the end of the day, success isn’t about what you do—it’s about who you are when you do it. When you lead with clarity, confidence, and certainty, you create a business and a life that are aligned with your deeper values. This is where true fulfillment and prosperity come from. The material success you achieve becomes a reflection of the alignment and purpose you live with every day.
Are you ready to build a business that embodies clarity, confidence, and certainty? Let’s work together to align your business with your highest values and purpose and create the kind of success that truly reflects who you are.
With love, light, and prosperity,
Jennifer Maher
Soulful Prosperity Coach
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